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    AdWords Position Preference feature is being retired

    Last updated 6 years ago

    Posted by Lisa Shieh, Inside AdWords crew
    Tuesday, April 05, 2011 | 1:31 PM

    In early May, we’ll be retiring the position preference bidding feature in AdWords. If you’re using position preference, we recommend that you disable the feature in your campaigns prior to that date to ensure a smooth transition for your bids.
    More specifically, you can expect to see the following changes in your account:

    • As of today, April 5th, position preference can no longer be enabled for campaigns through either the AdWords web interface or the API. Campaigns already using position preference will still have it enabled, but if you turn position preference off in one of your campaigns, you won't be able to turn it back on.
    • Starting in early May, we'll begin disabling position preference for any campaigns still using it.
    • After you disable position preference (either manually or when the feature is retired starting in early May), the manual maximum CPC bids for those campaigns will be the bids position preference used most recently. Position preference tries to raise or lower your bids to target the positions you specify. So using the most recent position preference bid as your manual maximum CPC should minimize disruption to your traffic.

    So what are they telling us? Disabled or automated geographic targeting because of what? Oh yeah - local advertising and social media rankings are now to oopla of digital paid search

    So one can't pay their way into first position - they have to actually work for it...nice ;)

    searchenginewatch: +1 Social? Nahaaahh Total Capitalist

    Last updated 6 years ago

    Posted by Frank Watson on March 31, 2011 4:24 PM:
    Google +1 is a marketing ploy more than a true social sharing of information. Google has said it may have impact on the organic rankings, but in reality it is the push on the advertising side that I think Google is more concerned.

    _ absolutely correct

    The only logical reason is the increase in click ability thus increased revenue. on the other hand Google has now their Facebook Page so what does that mean - will Google be effecting the Facebook ad sales and conversion - or will day simply share visitors visiting and using both simultaneously? We know Bing is facilitating web search on Facebook but be serious - looking at the Bing interface - they want you to stay as well -= don't they?

     

    _ It also continues at the bottom of the article it says:
    Have Google's efforts to build up their Places pages stalled? Does Larry see this as another way to get Google users to do more work for them? Even if this is a failure and a feature they eventually pull back - it will have generated millions of account sign ups - remember Google Profiles have to be public or be deleted by July 31.

    The most important part at the end reads Google Profiles have to be public or be deleted by July 31. Guess what claim or lame is the motto now What a way to knock on doors and ring the prospect NOW

    PS: All fake location and phone numbers public are certified - all others who claimed location for geo tagging reasons - dead ducks. Verticals like to hear that: Contractors

    google-adds-button-foray-social-search

    Last updated 6 years ago

    Plus 1 is the new "Like | Thumbs Up | Follow" function entering the realm of SM. Facebook's dominance of user hours and time spent on the interface, makes the Search Giant re-positioning and moving closer to Social Media market shares...

    "Injecting a social layer into the algorithmic search is key to relevance," said Dave Karnstedt, CEO of Efficient Frontier. "Do a search on 'DVD player' today now you will see 35,000 results in less than 3 milliseconds. It's meaningless, but if you can sort through those by people who have given a social signal and those rise to the top, I think that can only enhance the user experience."

    ...and I concure

    The question of Web Presence Management in this fast Cross Media Publishing jungle becomes more evident. The Social Media market - engagement based results are driven to the extend of Google adjusting to their findings - more "likes" more clicks - reputation online becomes the new word of mouth.

    Now you know why to get ReachCast

    Read more.

    • google-plus1-033011
    • NewReachLocalVector

    Is YouTube, Google Account Merging Another Step Towards Social Platform?

    Last updated 6 years ago

    March 28, 2011:
    If you have a YouTube account and it is not tied to a Google account you may not be able to log in in a few weeks, according to the YouTube blog.

    Well, well, well - Social Media and Google still say No we're not into SMM? Riiiiaaaghhtt ...
    So if you're tubing w/o gmail - get ready and while at it - gmail opens your map and location results page which makes local airtime go or no-go..so might as well..hotmail in the 90is, ICQ and now gmail the common denominator. What's next? A Facebook email aditor and their FB Broswer...mark my words...

    facebook-event-checkins

    Last updated 6 years ago

    Jennifer Van Grove:

    Facebook will soon be expanding checkins beyond Places and will add them to Event Pages in the next release of its iPhone application. The coming-soon feature will allow Facebook iPhone app users to check in to Event Pages and tag their friends in the process.

    “We’re currently testing the ability for people to check in to Events,” a Facebook representative told Mashable. “The feature will be available with the next iPhone version release.”

    This will make a wave in realtime feeds that underline comments and ratings. Restaurants and Eateries sure will have a new stream of "word of mouth"

    ?

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