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    How to Justify Your Marketing Resource Management Investment

    Last updated 3 years ago

    Great resource from SAS in regards to MOM - on their site you can download the white paper >> Click here <<

    Marketing operations management (MOM) solutions have been in the market for nearly one and a half decades now, but marketers still struggle with how to quantify the value they bring to their organizations.

    Executives conceptually can see how their organizations may become more efficient with a solution like this, but providing a link to return on investment has been a challenge.

    This white paper explores how a MOM solution can help organizations overcome common marketing business problems more effectively and drive many ROI opportunities. The key is to tie it back to money, and this paper explains how to do that. Learn more about how you can:

    • Gain more visibility into the marketing process.
    • Make processes, assets and data available for reuse.
    • Optimize processes and make them consistent across all channels.  
    • Do more with less – much faster.

    ReachEdge™ by ReachLocal:

    Last updated 3 years ago

    Get More Customers with a Total Marketing System

    Manage your marketing from the palm of your hand with the ReachEdge™ app. Stop leaking leads and turn more leads into customers.

    ReachEdge™ - Android Apps on Google Play

    The ReachEdge™ app gives you:
    • Real-time alerts for new website contacts so you never miss an opportunity
    • Call recordings so you can listen to them and respond
    • Full details of new calls, emails, and form submissions
    • Reminders and tools that make follow-up easy and help you close more deals
    • A prioritized list of your leads that need action
    • Marketing results organized by source, so you can see what’s working
    • Feedback on your level of engagement to show you how well you are following up with new contacts
    • Access to contact details, including all past interactions and your scheduled actions

    IMPORTANT: You'll need an active ReachEdge™ account in order to access the app.

     
    ReachEdge™ - Website Design & Lead Management | ReachLocal™

    ReachEdge (http://www.reachlocal.com/website-design) is a complete online marketing system the starts by using local online marketing and advertising to helps consumers find you when they are searching, surfing, and socializing online. Then, our smart website and automated lead management software help turn more of those consumers into customers. Plus, with our advanced reporting, you can clearly see the results of your marketing efforts and your ROI.

    Announcing ReachEdge to Help Local Businesses Get More

    The official ReachLocal™ blog covers everything you need to know about online marketing to reach local customers, from advertising to social media marketing and beyond. NASDAQ: RLOC

    Rising Popularity of Online Search Engines Drive Growth of Information Retrieval Services Market

    Last updated 5 years ago

    According to a New Report by Global Industry Analysts, Inc., "Information Retrieval Services: A Global Outlook" has data supporting a steady growth in IR services.

    Presently, Internet search engine is considered the cornerstone for information retrieval system among a large base of geographically dispersed population. As organizations and individuals, Internet users are confident of its utility as a key information retrieval resource and look forward to exploit its interactive capabilities, specifically as a training tool. As more number of people use computer and Internet to access information, there is a growing need for superior search and retrieval technologies to facilitate indexing, searching, categorizing, and linking information.
    Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/01/16/prweb9110024.DTL#ixzz1jet2xT2Z

     

    Read more: http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2012/01/16/prweb9110024.DTL#ixzz1jerpDunG

    Success Stories - what one SMB can do another SMB can do

    Last updated 6 years ago

    Don't take our word for it - See What Our Customers Have to Say: Testimony to why partnering with us is crucial to success and survival of the fittest. 17 categories - see if you find your business vertical and estimate what we can do for you. Call 347-850-ARCH to schedule your FREE needs assessment. Blue Chip services made available to Small-Medium size Businesses. Brand Name Protection & Recognition Digital Footprint & Content Management, Local to Global Search, Display Advertising, Social Media Management, and much more, ...

    Links

    success-stories

    Alert: Boost Ad Buries A-Business Listing

    Last updated 6 years ago

    Google's recently released local advertisement tool, AdWords Express, has revealed what may be a deadly flaw: Users who advertise via Express will have their ad displayed instead of their organic listing on blended search results.

    Boost Ad Buries A-Business Listing

    Google AdWords Express Sabotages Local Organic Listings

    Last week Local SEO David Mihm sent  this note:

    “I had an interesting prospective client email. His Place Page was not showing ANYWHERE when I first looked at some prominent keywords for his business. The client swore he was ranking #1 for a couple of key phrases prior to emailing me. He had been advertising on Adwords Express. He shut it off and IMMEDIATELY it went back to letter A for a generic phrase when I checked again.”

    My Google local adwords rep called me later in the week and, in a totally unrelated context, said:

    “If they are in the top position of Places – an Adwords Express Ad will cause the Places listing to not show”

    He went on to sensibly recommend that a business NOT use a category from their Places page for which they were doing well and to use one of the other categories. Makes sense.

    It has long been thought that taking out an Adwords campaign would not affect your ranking on Google search. In fact we have long been under the impression that there was a firewall of sort between the two results. This clearly calls that long held belief into question, at least in the Local space.

     

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