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    YELLOW PAGES SUSTAINABILITY AND CONSUMER CHOICE INITIATIVES

    Last updated 6 years ago

      - TO BE FEATURED AT CALIFORNIA RESOURCE RECOVERY ASSOCIATION CONFERENCE  29 JULY 2011

    SAN DIEGO, July 29, 2011 /NEWS.GNOM.ES/ – The Local Search Association and Yellowbook announced today a joint Platinum level sponsorship of the California Resource Recovery Association’s (CRRA) 35th Annual Conference, “Zero Waste:

    ARC: Well for that matter Zero means Zero, so kick th eprint to the curb.

    Ride the Wave to Sustainability.” The conference, which begins next week, will include a dedicated booth for Local Search Association and Yellowbook representatives to discuss the Yellow Pages industry’s sustainability and consumer choice initiatives. Association members AT&T and Nippon Paper will also be in attendance.

    Local Search Association>>??? Whaaaaaaaaaaaat? So please LMGTFY:
    Local Search Association


    'Yellow Pages Association' Is Now the 'Local Search Association'

    Hahahahaaaaaaaaaa. and that is funny as sh!t :P

    “Over the past year, the Yellow Pages industry has proactively reduced the amount of paper in our directories, raised directory recovery rates, and upgraded our nationwide consumer choice and opt-out site, www.yellowpagesoptout.com,” said Neg Norton, president of the Local Search Association.

    Want more - To Me: Reads like a eulogy ;)

    Social Google? Or just another way to keep daily users' committment to share an ad-free environemnt?

    Last updated 6 years ago

    Google may have left many underwhelmed with its last two social initiatives, Wave and Buzz, but this track record did little to quell the excitement that heralded the launch of its new social network, Google+.

    So - in fact - if someone claims a registered business listing and verifies the data with Google's Map data - welcome to Gmail HENCE G+

    Got my G+ setup and searching while logged in makes the Alt-Tab to the last Window irrelevant - here I see who likes and comments. As alternative I search also Bing and see the Facebook thumbs-up like button made it's way in their users usage.

    With "insane demand" for Google+, we ask whether it is worth such excitement, if it can knock Facebook off its perch - and what businesses should know about the latest social network on the block?

    What is it? There are five main features to Google+.

    • Circles – this allows you to build relationships much like Facebook, but with the key difference that unlike Facebook, which lumps your closest friends in with more distant relationships, Circles allows you to put your friends into groups. For instance, you could have a group for friends, family and work colleagues, allowing you to communicate with each group in a different way.
    • Huddle – this is a group chat feature, useful for trying to organize a meet-up with multiple people on the move.
    • Sparks – finds connections and discussions relevant to your own interests.
    • Hangouts – a feature working with Google Chat, this offers real-time conversations and video chats with friends.
    • Instant Upload – enabling videos and photos to be shared in an instant.

     

    The thing is though, that the any particular user interface is attached to a user generation. If Computer literate, old people AOL, Work Cube Nation Hotmail MSN, 1980is eco boomers are Yahooers and Generation X uses Gmail. The rest of the world uses mobile apps to communicate and where broadband exists - Skype is the private VoIP application. Who will win the cross platform application that makes voice recognition the unifier of all OS and make model..

    It's coming ...

    Google's +1 Button Already More Widespread Than Twitter's Tweet Button [STATS]

    Last updated 6 years ago

    by Todd Wasserman

    Google’s +1 buttons have only been out for about a month, but they’re already more common than the tweet button on major web destinations.

    BrightEdge, an enterprise SEO platform provider, analyzed the 10,000 largest sites on the web and found a 33% surge in placement for Google’s +1 button during the past few weeks. The company found that +1 buttons are now on 4.4% of those sites, up from 3.6% in June. Meanwhile, Twitter’s plug-ins are displayed on 3.4% of the sites.

    Both Google and Twitter trail far behind Facebook, whose plug-ins, most notably its “Like” button, are on about 20% of the sites’ front pages. Note: Although the chart below lists Twitter’s plug-in as a “Twitter Share,” BrightEdge CEO Jim Yu says it refers to the Twitter tweet button.

    arc: Well that will either make Twitter come up with a mobile engagement, maybe voice activated: "Just say "Follow @xyandz" - you will even be able to retwitt ... - uh, ok maybe not. But it makes me think on Twitter's behalf how to stay in and the game or be bought out...?

    It goes then:

    To put +1′s growth in perspective, Facebook’s “Like” button showed up on 50,000 websites a week after the company announced a web-wide “Like” button last April. It was on more than 100,000 sites within a month. Twitter, meanwhile, made its tweet button available to publishers last August.

    A Google rep declined comment on the report.

    The study also notes adoption for links to Facebook Pages or Twitter feeds on front pages. Such links are much more popular than buttons, but still, more than half — 51% of the sites — have no Facebook or Twitter link on their front pages.

    Nuff'said: It makes it very easy to +1 a link, while surf or search or socializing - Google winning air time and time spent on their interface. So, Facebook takes Skype, Google Voice and Google what's next?

    The Demise of the Phone Book

    Last updated 6 years ago

    Callifornia regulators stop automatic delivery of the white pages. Are the Yellow Pages next? Obviously they are - directorial advertising or search corridor advertising become more and more a thing of the past.

    San Francisco banned yellow pages directories due to environmental action points the sunny state is following through on.

    Even YouTube shows a video on whnt.com news reel.

    Verizon will still hand out the Yellow Pages as well as government white pages and business listings. But just cutting the residential listings will save about 1,870 tons of material, reports the Matter Network.

    California isn't alone here. Other states are granting similar requests by phone companies, who don't like the books because they're unprofitable and generally advertising-free, USA Today reports. People can pretty much get the information they need on the Internet now.

    Check out the following video of phone books just piling up and being routinely ignored by residents.

    Some claim differently though ... phone companies?
    Watch Video Money Central

    How New York City Is Going Digital in 2011

    Last updated 6 years ago

    As I was looking at a report on Mashable about BMW's avant garde approach, I read:

    The Global Innovation Series is supported by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. It delivers more than purpose-built electric vehicles — it delivers smart mobility services.

    "Fascinating" I think - with my left browe risen :)

    As New York City’s first chief digital officer, Rachel Sterne’s primary task is to assess city government’s digital strategy. She and her team spent the first 90 days compiling a report, and the result is the Road Map for the Digital City, a 60-page dossier on the city’s digital reach, what the team plans to achieve and how to get there.

    Big Apple aiming for Singapoor Broadband Connectivity - I'm <3 it

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