Plus 1 is the new "Like | Thumbs Up | Follow" function entering the realm of SM. Facebook's dominance of user hours and time spent on the interface, makes the Search Giant re-positioning and moving closer to Social Media market shares...
"Injecting a social layer into the algorithmic search is key to relevance," said Dave Karnstedt, CEO of Efficient Frontier. "Do a search on 'DVD player' today now you will see 35,000 results in less than 3 milliseconds. It's meaningless, but if you can sort through those by people who have given a social signal and those rise to the top, I think that can only enhance the user experience."
...and I concure
The question of Web Presence Management in this fast Cross Media Publishing jungle becomes more evident. The Social Media market - engagement based results are driven to the extend of Google adjusting to their findings - more "likes" more clicks - reputation online becomes the new word of mouth.
Now you know why to get ReachCast