Shares of small business e-commerce provider ReachLocal (RLOC) are up 25 cents, or 2.4%, at $10.55, after the company today named former Thomson Financial CEO Sharon Rowlands as its new chief executive.
Some of things of the interview I liked hearing..
“I really like product companies, ones that listen to what customers need,” she tells me, pointing to shower fixtures maker Moen, a company she respects for how it studies consumer behavior to design new products. ReachLocal needs to do more of that sort of product development on behalf of its small business customers, she says.
To date, ReachLocal has done things such as helping small businesses make their own Web sites and optimize how they advertise on search engines. Rowlands wants to help businesses complete several steps of the total selling process, from prospecting, vetting leads, booking appointments with customers in the case of services, schedule those service visits, and follow up afterward.
“It’s really moving to something more like a full workflow for small businesses,” she tells me, rather than marketing.
But my favorite saying I heared from her today was in her video to the company:
"Strategy without Execution is Hallucination."
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