Great resource from SAS in regards to MOM - on their site you can download the white paper >> Click here <<
Marketing operations management (MOM) solutions have been in the market for nearly one and a half decades now, but marketers still struggle with how to quantify the value they bring to their organizations.
Executives conceptually can see how their organizations may become more efficient with a solution like this, but providing a link to return on investment has been a challenge.
This white paper explores how a MOM solution can help organizations overcome common marketing business problems more effectively and drive many ROI opportunities. The key is to tie it back to money, and this paper explains how to do that. Learn more about how you can:
- Gain more visibility into the marketing process.
- Make processes, assets and data available for reuse.
- Optimize processes and make them consistent across all channels.
- Do more with less – much faster.